Business-to-Business Marketing
Ohio University
Shaun is a fan of using projects where students can see and/or experience the results of their own decision making. In this class, we used a simulation that mirrors putting a product to market and achieving sales quotas... and to make it interesting, student teams competed against one another.
| Years Taught | ||||
|---|---|---|---|---|
2004, Spring |
2005, Spring |
2005, Fall |
2007, Spring |
|
Introduction Documents
- Syllabus and Course Schedule (from the last taught course)
- Example Memo Format
- Instructions for Business Success
- Q&A with Center of Science and Industry Marketing Manager
- SWOT Analysis
- Product Life Cycle
- Product Obsolescence - Product Ethics
Shaun's Personal Course Notes
For this course, class is facilitated through class discussion using an outline of notes, PowerPoint presentations are rarely used. Below are the typed notes... handwritten additions are excluded:
MarketPlace Simulation Documents
In order to reflect on the decisions that are made, assignments serve as milestone's in the project and help foster creative thinking and learning. Below are the documents and assignments related to the course project:
